Question: What are some tips for developing and conducting an employee engagement survey?
Answer: An employee engagement survey can be a great tool to check the temperature of your culture. When done right, the survey can help you understand the needs of your employees, which in turn benefits productivity, job satisfaction and supports employee retention. It is also an excellent tool to help you calibrate the quality of your leadership as well as your employee relations and talent management programs.
Before you start, however, ensure that the management team is ready to act on the critical feedback you’ll get. Then decide what it is you need to know. Do you want to better understand how your employees view their relationship with management, understand and support the company’s strategic direction, or learn what aspects of their work environment, compensation and benefits, work assignments, and opportunities for learning and advancement are working (or not working)?
Next, determine how you will create, disseminate, tabulate, and communicate the survey process and results. If you’re creating your own survey, consider gathering employees from different areas of the company to formulate the survey questions and include them in the employee communications process to encourage participation. This team can also be instrumental in reviewing the survey results and providing feedback about how those results should be communicated and acted upon.
Another option is to use one of the many online engagement survey tools available in the marketplace. While the questions may not be as personalized to your company issues, you can get the surveys, along with the tabulated results, done quickly.
If you do create the survey in-house, consider these best practice tips:
- First, determine whether the survey identifies the respondents. Confidential surveys typically yield higher response rates and include more candid feedback. With these surveys, be sure to include department or other group data to assist you later in analyzing feedback and specific action items that may be tied to one group. The decision to include identifying information is generally tied to the level of openness and trust in an organization’s culture.
- Ask relevant questions. Ask questions that employees can — and want to — answer about their employment relationship with the company.
- Make it simple and easy to complete. Keep the survey short. Employees may not take the time to complete a lengthy survey with in-depth questions. Save those types of questions for the follow-up action planning.
- Provide an open comment area. Give employees an opportunity to comment at the end of the survey and add any additional information not covered by the questions.
- Make the results actionable. Follow up on survey results so employees know they are heard and appreciated.
Encourage participation by using incentives or contests. With more feedback, you’ll have a better picture of your employees’ engagement level. Train your leaders so that they are prepared to use the survey feedback as a gift to improve performance and have productive feedback and performance improvement planning sessions.
Most importantly, don’t ask for employee feedback unless you are willing to do something with the results. Your employees will expect you to implement changes and take action. Let them know how much you value and respect them by listening and acting on their opinions and ideas.
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All organizations should dedicate considerable thought and resources to managing the transitions of their senior leaders. When hiring and readying top executives, having a strong onboarding program can help improve the odds of success and longevity for those individuals. Onboarding should be well-organized and tailored to your senior team so that new leaders know exactly what is expected of them and what they can expect in the weeks to come.
Onboarding programs should be systematic and essential, not organic. Having a transition timeline and Welcome Guide with checklists, sample documents, FAQs and phased transition plans provides a roadmap for the onboarding experience. Core topics should include unique aspects of the organization, company culture, team building and legal matters. Preparing easy-to-digest information that is packaged into short segments allows new leaders to personally identify the areas in which they desire additional, more in depth training.
We can’t say enough how critical planning is in equipping new leaders to successfully fulfill all expectations of them in their new roles. You can make your onboarding curriculum indispensable by leveraging the experience and wisdom of past leaders who can provide real guidance to incoming staff. Taking them on a personal tour of your organization, allows them to acquire a holistic perspective on your nonprofit and an introduction to board members as well as key partners is pivotal early on so a personal connection to the organization starts to manifest well before any first official meetings.
Don’t wait to see if a new leader can succeed with little to no preparation or support and don’t ask them to attend generic onboarding sessions such as Leadership 101. They have to view the process as an essential element and not a throwaway task. Instead, zero in on your particular culture and the processes driving your organization and be sure to offer ongoing opportunities for learning and engagement during the executive’s first year.
Onboarding can often times be overwhelming and intense regardless of the size of your organization. Taking the time to develop a structured onboarding plan helps to ease the stress associated with transition and helps to ensure that your next nonprofit leader will have the tools necessary to succeed and continue the legacy you’ve already built.