Endorsing the UST program since 2002, the Maine Association of Nonprofits was founded in 1994 as a member organization dedicated to enriching the quality of the nonprofit community in the state of Maine. By advocating for and on behalf of the nonprofit sector in the state, providing guidance on best practices and offering management training, research and assessment tools as well as cost-saving programs, MANP allows nonprofits to run much more effectively and efficiently.

The organization also connects leaders in the community in an effort to build relationships that enable these organizations to grow together and form a united front on critical issues that may arise.  They work to build the capacity of the sector to develop their existing and emerging leaders.

Just a few of the services and tools you can expect to find through the Maine Association of Nonprofits include:

• Professional Development Programs & Educational Resources
• Nonprofit Job Board, Networks & Coalitions
• Voter Engagement & Advocacy Support
• The Answer Center & Assessment Tools
• Assistance with Starting or Dissolving a Nonprofit
• Intensive Programs & Executive Transition and Succession Planning

MANP recently launched a member survey and when they asked members “If you were describing to someone why your organization is a member of MANP, what would you say?” Responses included comments like “MANP has proven to be the best advocate and resource for nonprofits in general in the state of Maine.” and “MANP provides essential resources for nonprofits to be more successful, administratively, publicly, internally and externally.”

Maine Association of Nonprofits continually works to improve the communities throughout Maine by providing the framework and resources needed to help organizations be successful. For more information on the Maine Association of Nonprofits visit www.nonprofitmaine.org.

Leaders in the nonprofit sector can share in the same sentiment when it comes to concerns surrounding the day-to-day operations of a nonprofit organization—especially with marketing. While marketing can affect many aspects of your organization, the most vulnerable could be your reputation and financial well-being.  In the light of such concerns, some nonprofits have managed to achieve marketing success by using the services of a third-party marketing firm. While this option is not feasible for all nonprofits, having some type of marketing strategy in place is crucial for your organization.   Creating a well-organized and strategic marketing plan that remains true to your mission and keeps your organization within budget, will bring your nonprofit to new heights.

While there are many effective marketing strategies, discovering which one is beneficial for your organization is key to ensuring you receive the most from your efforts. Learning how to use analytics, and accessing different testing methods can help point you in the right direction of what your organization may need to get started on its marketing journey. Also, integrating the latest tools into your website and social channels will help your organization stay relevant and current.

A good marketing plan is interlined from top to bottom. For each goal, there are objectives, every objective has strategies, and each strategy has tactics.  Without good tactics, a strategy will not successfully complete an objective, rendering the success of a goal. A true marketing plan should employ the right mix of experience with critical thinking.

If your nonprofit has allocated a portion of their budget towards marketing, they’ll typically put it towards “outbound” marketing, i.e., email marketing, newspaper advertising, and press releases. Where “inbound” marketing, i.e., social media marketing, can be beneficial for nonprofits to generate leads, it can be difficult to turn these leads into donors. With marketing being such an essential part of the nonprofit framework, it requires participation from all aspects of the organization in order to see any return from such efforts.

Nonprofit marketing is an ongoing commitment that requires the development of new ways to keep your following engaged and willing to donate. Nonprofits are well-positioned to tell stories that have the ability to make an impact. By creating a comprehensive content marketing strategy, realigning your marketing dollars, and ensuring your goals, objectives and tactics are in place, your great stories will go further – attracting and motivating your audiences to do even more.

The Unemployment Services Trust (UST) has been acknowledged by GoToWebinar as being a great source of business content for the nonprofit community.

Santa Barbara, CA (December 14, 2017) – The Unemployment Services Trust (UST), a program focused on helping nonprofits save money and strengthen their missions, announces that their webinar, “New Accounting Standards Nonprofits Need to Know,” hosted by Lindquist LLP, has made it on GoToWebinar’s list of Top 100 Webinars of 2017.

UST is a one-stop-shop to find HR best practices, workforce solutions and unemployment risk management tips exclusively for nonprofits. UST has created a variety of webinars catering to both nonprofit executives and HR employees. These webinars cover topics ranging from Retirement Planning and Common Financial Reporting Errors to Emergency Succession Planning and Best Practices in Outplacement and Career Transition Services. 

“We are thrilled to be recognized for our efforts and to partner with Lindquist LLP to create content that educates the nonprofit sector,” says Donna Groh, Executive Director of UST. “We look forward to continue providing a robust resource library for the nonprofit community.”

To view the most popular on-demand webinars, UST has launched a dedicated webinar channel on GoToWebinar’s new platform—GoToStage. This all-access video platform is designed to deliver relevant and easily accessible content that the nonprofit community craves. Visit UST’s GoToStage Channel today to keep up-to-date on the important legal changes and trends that may impact a nonprofit organization.

To receive the latest updates on free webinars and how-to guides exclusively for nonprofit organizations, make sure to sign-up for UST’s Monthly e-Newsletter.  

Question: Will the employer have to pay overtime to a nonexempt employee for time spent at a holiday party even if the party is voluntary?

Answer: In the event of an after-hours voluntary party, where there are no consequences for not attending, there is no requirement to compensate a nonexempt employee under wage and hour regulations. However, in the event that a party is held during any portion of an employee’s normally scheduled work hours and the employee is permitted to attend during those hours, even if voluntarily, the nonexempt employee is to be compensated. Therefore if the employee’s work day ends at 5 p.m., and the party goes from 3 – 7 p.m. the nonexempt employee would be paid for two hours (3 p.m. – 5 p.m.). If the party was mandatory or would have any consequences for those not in attendance, the nonexempt employee would be paid for the entirety of the party. If the nonexempt employee provided any work effort towards the set-up, during, or post event clean up, the employee would need to be compensated for all time worked at regular wages, including any eligible overtime.

Q&A provided by ThinkHR, powering the UST HR Workplace for nonprofit HR teams. Have HR questions? Sign your nonprofit up for a free 30-day trial here.

As a nonprofit leader and advocate for your community, staying in front of your audience requires being current and consistent. From producing press releases, scheduling tweets, and putting in countless hours to produce a monthly newsletter, being on top of it all can be overwhelming Regardless of your constant efforts you know, deep down, that your marketing strategy always has room for improvement.

Since marketing is always a popular topic of discussion in the nonprofit world, the same question comes to mind—what more can we do to make people aware of our mission? How about an easier tool to promote our non -profit? Like a blog.

Don't think you need a blog? You're not alone.  While many nonprofits put blogging way down on their priority list, it could be a tremendously effective marketing tool for any organization. Here are four good reasons why your nonprofit should start a blog:

1. Create personal conversations

Like most nonprofits, you’re probably utilizing social media as a way to reach your audience and to display content to properly convey your mission. Social media has great value; however, it can be difficult to break through the noise. With a blog, you can focus more on developing content that will resonate with your specific audience without feeling the need to compete to be seen or heard.

2. Provide press coverage on newsworthy topics

Press releases are a great source of communication and a great way to get the word out about your programs and offerings. However, press releases can require fact checking, approvals and asking journalists to cover your work— which is often extremely time-consuming. With a blog, you’re the journalist. You can funnel the efforts of a press release into a post and then track its performance with analytics. Even with a small readership, your blog will be better received by your dedicated followers than a mass media audience who may tune you out.

3. Produce content that organically attracts donors

While mailing newsletters can still spark some attention, they tend to be glanced at and tossed in the recycling bin. We live in an age where if certain content can’t be emailed, posted or texted, it could be considered irrelevant. Here's where a blog can do the job for you. Your posts can be found forever on search engines and repeatedly promoted through multiple online channels. As your blog content gains traction, donors can share posts again and again via social media to attract new donors to your cause.

4. Connect with people on a more intimate level

Using short bits of content are great for social media and an easy way to share current events happening in the nonprofit sector. A blog, on the other hand, allows you to share stories of how your organization was able to make a difference. It provides an opportunity to tell in-depth stories that will create a deeper connection between you and your future donors.

A blog can become an essential part of your marketing strategy. Not only will blogs allow you to create content that is shareable, but it will also help you drive your marketing efforts. Plus, building a blog full of engaging content can make a world of difference in boosting your number of supporters and donations.

Just two decades ago, jobs were for life – even if you hated yours. Offices were often dark and dingy, promotions were rare, there was no such thing as ergonomic desks and even smoking was allowed indoors. Today, not only are office spaces bright and more cheerful but many companies are now offering the option to telecommute. There are also more efficient systems in place, better laws protecting employees and far better benefits than ever before. And let’s not forget the in-house gyms, team building excursions, methodical review processes, and the boundless opportunities to grow. So what gives? Why are so many U.S. workers unhappy at work?

Job misery can have a devastating impact on individuals, and their employers. Nowadays, there are countless studies surrounding the decline in employee engagement – Gallup, Randstad and Mercer, the list goes on. Gallup has been measuring employee engagement in the United States since 2000 and finds that a whopping 77% of workers say they hate their jobs.  Many report feeling no real connection to their work and state they are growing to resent their employers. Randstad has found that disengagement leads to some pretty bad habits - workers admitted that while on the job, they drank alcohol, took naps, checked or posted on social media, shopped online, played pranks on co-workers, and/or watched Netflix. The pressures modern day workers are clearly causing employees to feel burnout which is a natural reaction to stressful environments, or long workdays, but job dissatisfaction at this level usually occurs after long periods of unresolved issues.

One of the biggest problems seems to be having the wrong management in place. When the wrong person is hired or promoted to a management position, nothing fixes that bad decision. Not compensation, not benefits – nothing. When employees feel that their manager has little to no interest in them as human beings – their personal lives, their aspirations and their interests, especially at work – there is bound to be job misery. If you start typing “my boss is” into the Google search engine, you get options that include “crazy”, “lazy”, “bipolar”, “abusive” and “a tyrant”.

If you do the same Google search for “my job is”, it reveals a rather bleak outlook of life in the office by finishing your sentence with “killing me”, “stressing me out”, “ruining my mental health” or “draining my soul”. Those are some pretty strong comments and cause for concern. Most alarming of all – if you type “my job is stimulating”, Google assumes you have made a typo and suggest you must have meant “not stimulating”. Workers also feel they are expected to “do more with less” – blaming business owners who aren’t willing to expand their budgets to hire more people or provide better compensation to those already in place. Losing your best people because they’re stretched too thin can be costly so many employers are getting creative. Benefits can come in many different forms - ranging from flexible hours, stipends for commuting, increased vacation time or robust development programs.

It's important for employers to be aware of these situations, evaluate if they're a sign of a larger issue and identify what they can do to help. Workers crave development, advancement and purpose and when they don’t’ have it, they will move on.

Overqualified candidates can often be challenging for nonprofits to take on—while experience, knowledge and self-sufficiency can be appealing, the potential for boredom and chances for increased turnover in the workplace can make any employer feel uneasy. While there are both benefits and downsides to hiring overqualified candidates, finding a middle ground is key to gaining the most value from these particular hires and providing work that continues to challenge them.

The “right” overqualified candidate can bring a plethora of skill sets to a nonprofit organization—experience, expertise, proficiency in basic skills, leadership potential and the ability to take on challenging projects and tasks. Unfortunately, the chance of these candidates being ruled out solely on a brief look at their resume happens more often than we think.

Often, a presumed risk among nonprofit organizations is that these candidates may become bored, unmotivated or leave the position quickly. On the bright side, overqualified candidates are likely to be able to hit the ground running. Already being equipped with the basic skills needed for the position, they likely don’t require too much hand-holding. In the long-run, this can help you save valuable time and money when it comes to onboarding.

The key to bringing on any new hire is finding the right balance. When it comes to an overqualified candidate, an employer may have concerns about training because they may have habits that are difficult to modify. On the other hand, if the candidate is educated about the culture and values of your organization during the recruitment process, they will embrace and absorb new formalities relatively quickly. 

To avoid being a “life raft” or “stepping stone”, it is important to be honest and transparent with a candidate that is overqualified. Explain your concerns about the role in comparison to their experience and be upfront about your expectations. One of the most common concerns is the topic of salary. During these conversations, it’s important to touch on the candidate’s long-term career goals, including what motivated them to apply for this position and what they hope to contribute to the organization.

Last but not least, remember to keep an open mind! While a candidate may look like they are overqualified on paper, they may have a personal reason for applying to the position. They may be looking to switch into a different industry that they’re more passionate about… they may have always wanted to work for a nonprofit and it’s beneficial for you to find out whether they could be a positive addition to your team and help further strengthen your mission. 

Having recently joined UST as a Marketing Project Specialist, Chelsi is excited to be part of a company that strives to help and be an advocate for nonprofit organizations. While she isn’t currently doing any volunteer work herself, she does donate blood regularly and has already participated in corporate volunteer events during her off hours – I think it’s safe to say she’s a good fit.

Chelsi started dancing competitively at the age of three and stayed active in the dance community for the next ten years. She moved from Utah to California when she was nine and later went on to obtain a degree in Health Administration at CSUN. Before taking a position at UST, Chelsi was a Marketing Specialist within the healthcare arena.

Outside of the workplace, she enjoys living an active lifestyle that includes running, yoga and hiking as well reading, DIY projects and binge watching Netflix. She says she loves to bake and is a die-hard Dodgers fan (tough loss this year). Most of all, she enjoys spending time with family and friends and says her favorite childhood memory was time spent having tea and playing dress up with her Grandmother.

When asked which TV show her life emulates, she answered Gilmore Girls, sharing “Growing up with a single mom, our lives were full of ups and downs but I wouldn’t have had it any other way.” Her favorite holiday is Christmas and apparently she especially loves to bake during the holidays - I guess that means extra holiday pounds for the rest of the team though I don’t think anyone will be complaining.

Help us in welcoming Chelsi to the UST team via Twitter @USTTrust or Facebook @ChooseUST with the hashtag #MeetUSTMondays!

Question: Are private employers required to give employees the day off for Veterans Day? And if employees work on Veterans Day, must they be paid at a holiday rate?

Answer: Private employers are not required to give employees the day off from work for Veterans Day. However, private employers may elect to do so for Veterans Day and/or any other holiday.

Veterans Day is a federally recognized holiday, and federal law does not:

• Require private employers to provide holidays to their employees on federally-recognized holidays.
• Require private employers to pay nonexempt employees (whether hourly or salaried) for holidays on which they are not required to work.

Specifically, the federal Fair Labor Standards Act (FLSA) does not require payment for time not worked, such as vacations or holidays (federal or otherwise). These benefits are generally a matter of agreement between an employer and an employee (or the employee’s representative); thus employers may elect:

• Whether employees will be compensated for holidays.
• To not count holiday pay as hours worked for overtime calculations.

Employers must apply any workplace policy consistently and fairly to all employees.

Note: On a government contract to which the labor standards of the McNamara O’Hara Service Contract Act (SCA) apply, holiday and/or vacation fringe benefit requirements are stated in the SCA wage determinations in contracts that exceed $2,500. On a government contract to which the labor standards of the Davis-Bacon and Related Acts apply, holiday pay and/or vacation pay is required for specific classifications of workers only if the Davis-Bacon wage determination in the covered contract specifies such requirements for workers employed in those classifications.

Q&A provided by ThinkHR, powering the UST HR Workplace for nonprofit HR teams. Have HR questions? Sign your nonprofit up for a free 30-day trial here.

In an Effort to Help More Nonprofits Reduce Overhead Costs and Lower Their Unemployment Tax Rate, UST Support Now Provides Workforce Solutions Specifically Tailored for Nonprofits in the State Unempl oyment Tax System.

Santa Barbara, CA (November 7, 2017) – The Unemployment Services Trust (UST), a program dedicated to helping nonprofits ensure compliance and protect assets, today announces the revision of a standing program, UST Support, which will now cater to both tax-rated and direct reimbursing nonprofits. UST Support provides cost-savings tools to nonprofits that are looking to offload burdensome unemployment claims management processing in order to allocate more time and money to their core missions.

Since 1983, UST has served direct reimbursing nonprofits with the HR resources and unemployment claims management tools they need to keep more money within the nonprofit community. Now, UST Support offers a solution specifically designed to provide tax-rated organizations with valuable benefits to operate efficiently while saving money.

The UST Support program offers exclusive access to the following services:

-          Professional Claim Administration

-          Professional Representation at Appeal Hearings

-          CaseBuilder Online Claims Management

-          Live HR Hotline, Online Compliance Library and Training

-          Outplacement & Career Transition Services

-          Budget Guidance from Certified Actuaries

In addition to these robust resources, UST Support now provides several features designed to help tax-rated employers better manage their unemployment costs. One of these tools includes rate forecasting—an aid used to help with budgeting and cash flow management. Plus, our claims administrator’s annual analysis can help you decide whether a voluntary contribution can be used to lower your unemployment tax rate—providing long-term savings for your organization.

“Nothing is more rewarding than hearing how our support has helped nonprofits to better serve their communities and support their missions,” said Donna Groh, Executive Director of UST. “And now, UST Support is giving us the opportunity to assist a whole new group of organizations by providing a solution customized to meet the needs of tax-rated nonprofits.”

501(c)(3) nonprofit employers who are interested in learning if UST Support is the right program for your organization, should submit a free Unemployment Cost Analysis today!

A UST partner since 1990, the Center for Nonprofit Advancement has been providing advocacy, education, networking, and group-buying power to nonprofit organizations throughout the Greater Washington region since 1979. By providing the tools and resources needed, they’ve been able to help those organizations focus on what truly matters – their mission.

“At the Center for Nonprofit Advancement, we believe strong nonprofits make stronger communities,” said Karen Brown, Vital Health Benefits Trust Director at the Center for Nonprofit Advancement. “Our nonprofit members rely on us to help them advance their mission.”

Center members receive a vast variety of services and support from the Center which include:

• Advocacy - A collective voice that speaks out on region-wide nonprofit issues so local governments understand that nonprofits provide core services that hold communities together.

• Education - A robust program of courses that ensures leaders and staff at every level can increase performance and impact of their services which drives greater impact to their respective missions.

• Networking - Opportunities for nonprofits to collaborate and connect with philanthropic, corporate, and government communities. Through these cross-sector connections, they provide the insights and solutions in real time to support them.

• Group Buying - A one-stop solution for high-quality, administrative and management assistance services.  The VitalHealth Insurance program is the most utilized benefit that offers medical, dental, vision, life and FSA plans to over 1,800 employees of nonprofit members in the District of Columbia, Maryland and the Commonwealth of Virginia.

Dedicated to representing nonprofit organizations for more than 25 years, the Center is proud to strengthen, promote, and represent members of the nonprofit community by helping over 50,000 individuals advance the mission of more than 800 local organizations. They embody every sector of the nonprofit industry and provide services and support to more than 9 million children, adults, and families around the world. To learn more about the Center for Nonprofit Advancement visit https://www.nonprofitadvancement.org/.

We all feel the rush of time around now, the holidays racing towards us followed by the ringing in of another new year. Before you know it, you’re wondering where the time went… for most 501(c)(3) organizations, November is the deadline month to exercise their state unemployment tax exemption for 2018. That means you need to act now.

Unlike for-profit organizations, 501(c)(3) nonprofits have the unique opportunity – as allowed by Federal law – to opt-out of the state unemployment tax system and instead only reimburse the state, dollar-for-dollar, if and when they have an actual unemployment claim. It can be a savings opportunity for many nonprofits who have lower claims than what they pay in state unemployment taxes—which are often driven up by for-profit organizations and other companies that go out of business, as well as state fund deficits and improper payments made in error.

The Unemployment Services Trust helps nonprofits to better manage their cash flow through proper claims administration and safety reserve building. With access to e-Filing capabilities, state-specific claims advice and a plethora of on-demand HR services, UST participants are able to streamline operations and reduce back-office paperwork burdens.

Last year alone, UST helped program participants save $27.8 million in unemployment claims costs. That’s millions of dollars more for the nonprofit sector and the communities they serve.

More than 2,200 of your nonprofit peers are already exercising their unique tax alternative with UST. Rather than overpay into the State unemployment fund – effectively subsidizing for-profit companies – wouldn’t it be more true to your mission to allocate that wasted overhead to your programs and services?

Submit your FREE Cost Analysis Formno later than November 15^th in order to meet the state deadline for 2018 enrollment – which for most states is December 1^st. Unfortunately, if a nonprofit misses the state deadline, they have to wait until the following year to exercise their tax exemption and join the UST program.

Talent plays a critical role in the overall performance of a nonprofit. However, according to the 2016 Nonprofit Employment Practices Survey, 84 percent of nonprofits don’t have a formal retention strategy in place and the turnover rate has gradually increased over the past few years. Behind all this data, there is a noticeable pattern across these nonprofit organizations of why this is happening—limited budgets.

Allocating a portion of your operating budget to invest in talent will ensure that your organization has an engaged team to guide your mission in the right direction.  To achieve true sustainability for your organization, you must compensate your talent appropriately and commit both time and resources to strengthening your culture.

Fortunately, there are many ways to foster a healthy and effective workforce that won’t have a direct impact on your budget. Besides compensation, there are other important factors that drive employee satisfaction—culture, values, organizational leadership, work-life-balance and career opportunities. Here are several cost-effective solutions to use when finding talent regardless of budget constraints:

1) Define Your Culture- Regardless of your nonprofit’s budget, you can have a strong organizational culture and, in turn, will encourage advancement of your mission. The most effective nonprofits tend to have employees that have the highest level of culture satisfaction. In order to have a positive corporate culture, nonprofits should apply the following components:

• Vision
• Values
• Practices
• People
• Narrative
• Place

 

2) Implement Diversity Initiatives- According to a recent Glassdoor survey, 67 percent of jobseekers indicated that a diverse workforce is an important factor when considering a new employer. While diversity has an impact on recruiting, it also plays a significant role in organizational performance. According to McKinsey & Company, diverse companies are 35 percent more likely to outperform less diverse companies.

 

3) Incorporate New Management and Feedback Processes- While an overhaul to your approach on performance management can be costly and time consuming; you can now make incremental improvements even with a tight budget, and see major results. Improvements may include switching to quarterly reviews, encouraging employee feedback and evaluate current performance management tools. 

4) Encourage Self-Care and Work Life Balance- Actively promote self-care and let your team know that even in times of budget restraints, you value their well-being. Educate your team members regularly on how they can incorporate better wellness practices into their daily routines.

Already Offering Multiple Nonprofit-Exclusive Programs, Designed to Streamline Operations and Reduce Overhead Costs, UST Launches Unemployment Insurance Program to Further Safeguard Nonprofits.

Santa Barbara, CA (October 19, 2017) – The Unemployment Services Trust (UST), a program dedicated to helping nonprofits ensure compliance and protect assets, today announced it is rolling out a fully insured program, called UST Secure, which will provide full coverage for all claims within the year as well as access to claims management tools, certified HR guidance and award-winning outplacement services.

Already working with more than 2,200 nonprofit participants from across the nation, UST aims to provide nonprofit organizations with workforce solutions that reduce costs and strengthen their missions. Having received frequent requests for an insurance option over the last few years, UST is partnering with Ohio Indemnity Company to deliver an insurance solution specifically for 501(c)(3) employers.

“We are honored and excited to work with UST,” said Ron Lucki, Vice President of Business Development at Ohio Indemnity Company. “As one of the nation’s leading specialty insurance carriers for nonprofits and financial institutions, we look forward to growing with UST and offering insurance options that will enable UST to serve their clients with insurance protection and peace of mind.”

"UST Secure is another way we can provide financial relief and an invaluable sense of security to the nonprofit community." Donna Groh, Executive Director, UST

Ohio Indemnity Company is a fully licensed and admitted insurance company that has provided specialty insurance products to all 50 states plus District of Columbia for nearly 60 years. OIC’s financial stability has earned them an “Excellent” rating by A.M. Best, a global full-service credit rating agency and is also listed by the U.S. Treasury as an approved surety bond provider.

“No nonprofit is alike, so we have continuously looked for new resources and program offers to expand our reach within the sector,” says Donna Groh, Executive Director of UST. “UST Secure is another way we can provide financial relief and an invaluable sense of security to the nonprofit community.”

501(c)(3) nonprofit employers who are interested in learning more about UST Secure can reach out to a dedicated Unemployment Cost Advisor at 1-888-249-4788.

Social media marketing is an impactful—and often, cost-effective—one-to-one relationship-building tool for businesses. While it may allow you to speak to many people at once, it also allows for more of a personalized interaction with your audience or customers. For nonprofits, social media marketing can be just as beneficial as it is for a for-profit business.  It’s a great way to build support for your organization, grow your number of volunteers, and increase donations. In order for your social media marketing to thrive, the commutation to your audience must be your top priority.

Engagement is the key element to a functional social platform. While it comes in many forms, communication with your audience is the leading form of engagement. This makes it crucial to respond to those who support you on social media in a timely manner, whether it’s a simple reply to comments or engaging in a particular thread—this is a feature that can be very effective when used on a consistent basis. In turn, anyone who manages the social accounts of your nonprofit must be well-versed and have a firm handle on some of the social media best practices, ensuring that your organization maintains a positive reputation.

As social media marketing evolves, new tools and platforms continue to emerge, along with new improvements to how you can better reach and interact with your audience. Best practices continue to be centered on the human experience.

Here are the top 5 social media DO’s for nonprofits:

• DO target your market. When deciding which platforms will work best for your nonprofit or what type of content will result in the best conversion, you should make a conscious effort to know your audience.
• DO focus on specific platforms. While it may be tempting to jump on board with the newest social platform craze, it’s important to focus on the platforms with the most potential benefit for your organization.
• DO develop targeted campaigns. Develop content that speaks to specific groups and people. Also, it’s okay to have more than one type of audience member—that’s the benefit of running multiple targeting campaigns.
• DO interact with your followers. Responding to comments and thanking your audience members for sharing your content can go a long way toward making them feel included.
• DO use your analytics data to improve.  Studying the analytics behind each post is good habit to get into. You’ll be able to see how each piece of content performed and what kind of content to post in the future.

Here are the top 5 social media DON’Ts for nonprofits:

• DON’T use generic messages. Social media works best when the content speaks to a specific audience. Refrain from filling your profile with messages that don’t resonate with anyone in particular.
• DON’T forget to update. Not being active on your social media accounts can result in a loss of followers and engagement. The best way to measure growth is staying relevant.
• DON’T solely request funds/commitment. If you only push out content that is asking for donations, this can be off putting to your audience. Be sure to offer content that provides value along with publicizing your charitable needs.
• DON’T ignore comments. While it’s not necessary to respond to every comment, it’s a good rule of thumb to “thank” your audience as often as possible. Also, if someone leaves a complaint, make sure to respond in a timely manner.

Question: What can we do to be better prepared to respond to an active shooter in the workplace?

Answer: Unfortunately, we live in an environment that requires all employers to think about, prepare for, and take appropriate actions to ensure the safety of all employees in active shooter or other emergency situations. Therefore, it is important for employers to offer employees both training and action plans. Most security experts, including the Federal Bureau of Investigation (FBI) and U.S. Department of Homeland Security (DHS) stress the following key points in response to active shooter preparedness:

• Have evacuation and emergency plans in place in all locations.
• Conduct drills and ensure that all employees are trained to be aware of the environments in which they work and to react quickly to evacuate the area in the event of an active shooter situation.
• Ensure that all employees know the locations of the exits nearest to their work areas.
• If evacuation is not possible, employees should know the locations of the best shelter areas and what to do, such as closing and locking the doors and windows immediately, turning off lights and silencing cell phones, establishing sturdy barricades that could possibly withstand gunshots, etc.
• If the situation allows, employees may be trained to take necessary steps to incapacitate the shooter (tackle the shooter or otherwise attempt to incapacitate).
• The simple advice is to run, hide, and as a last resort, fight.

Whenever possible, create your emergency action plans with assistance from local law enforcement authorities. The plan should include all of the following:

• Preferred method of contacting 911.
• Lockdown and evacuation plan.
• Contact information for local hospitals.
• Contact information for, and responsibilities of, individuals to be contacted under your employee assistance plan, if applicable.

In all cases, preparing and having a plan for an active shooter or other emergency will help both employees and managers better prepare for dealing with such a high-stress situation. We also recommend preparing your plan in coordination with law enforcement to ensure best practices.

Q&A provided by ThinkHR, powering the UST HR Workplace for nonprofit HR teams. Have HR questions? Sign your nonprofit up for a free 30-day trial here.

When seeking a new job opportunity, your goal is for your resume to capture the attention of a busy recruiter and for them to bring you in for an interview. In order for this scenario to take place, you need to understand the day in the life of a recruiter.

Recruiters will receive hundreds, maybe even thousands, of resumes making it quite impossible for them to go through each one. The line-by-line method is difficult to achieve when receiving such a large volume of resumes, as there just isn’t enough time in the day. In the nonprofit sector, this can pose as an even bigger challenge. With some nonprofits not having a designated HR team—maybe one HR employee at most—this can make reviewing resumes very time consuming and burdensome.

When a recruiter is reviewing a resume, his or her eyes are moving down the page in a Z-pattern—left to right all the way down. They’re looking for certain key terms that relate to the job they’re trying to fill. This first pass is called the Six Second Skim Test. If a recruiter comes across what he or she is looking for in that first pass, your resume will likely get a shot at a more in-depth resume review. And, if they still like what they see, you might even get a phone call asking you to come in for an interview.

In order to pass the six second skim test, formatting can make all the difference. Showcasing your key skill sets and keywords that relate to the job for which you’re applying, can make you stand out from the rest. Adding these simple key changes can significantly improve the chances of your resume getting noticed.

Nonprofit organizations have to use their time as efficiently as possible, making this six second skim test a useful tactic to incorporate when recruiting and hiring future candidates.

Holly joined the Unemployment Services Trust back in August as a Sales Specialist and was eager to help nonprofits on another level. Having previously worked for a nonprofit organization, Holly understood the importance of saving mission critical funds anywhere possible and as active member of the Surfrider Foundation, she shows a true desire to improve the nonprofit community.

In her off-time, Holly enjoys any time with her family and friends, quiet time with a good book, or a vigorous workout session. While she admits, she can’t sing, she also enjoys a good turn at the Karaoke microphone. Holly grew up in the suburbs of Seattle and moved to California at the age of 16, after graduating from High School she minored in Arts and still enjoys painting and graphic design. She went on to earn her Bachelors in Communication with an emphasis in Nonprofit & Business and is currently working on obtaining her Master’s in Public Administration with a concentration in Public Management. She’s one busy girl!

When asked what TV show her life emulates, she answered Parks and Recreation, explaining “My friends call me Leslie Knope, played by Amy Poehler. She’s a bit crazy but her heart is in the right place.” Holly continued by saying, “I get so enthusiastic with things I’m passionate about, especially when it comes to my community. I’m always trying to get my friends and family involved in some sort of cause.” Well who doesn’t love Amy Poehler?

Her favorite holiday just happens to be Halloween and says she’s known to get a little crazy when it comes to her costume so we can’t wait to see what unique and outlandish ensemble she comes up this year! Help us in welcoming Holly to the UST team via Twitter @USTTrust or Facebook @ChooseUST with the hashtag #MeetUSTMondays!

A subsidiary of the California Association of Nonprofits (CalNonprofits) – a statewide alliance of more than 10,000 nonprofits that serves as the voice of the nonprofit community, CalNonprofits Insurance Services (CIS) has been helping California nonprofit organizations with their insurance needs since 1984. Offering exclusive, cost-saving insurance products ranging from general liability coverage to employee benefit programs, more than 900 nonprofit organizations have chosen CIS as their preferred insurance broker.

CalNonprofits Insurance Services has become the one-stop insurance solution for nonprofits in California since its inception and continues to gain momentum. Not-for-profit organizations have unique insurance needs that differ drastically from any for-profit business and CIS understands those needs better than anyone else – constantly researching new products and services to ensure they have solutions to fit whatever benefit needs are out there.

Developing exclusive, cost-effective plans and discount programs that benefit their clients and keeps nonprofits’ insurance dollars at work within the sector is their missions work. “CalNonprofits Insurance Services is unique because we are a social enterprise subsidiary of the California Association of Nonprofits (CalNonprofits),” said Colleen Lazanich, CEO at CIS. “Revenue generated through CalNonprofits Insurance Services stays in the nonprofit sector and strengthens the nonprofit communities in California.”

Dedicated to serving California nonprofit organizations for over 30 years, CIS has the expertise to help nonprofits determine the best insurance coverage needed to protect their unique needs. To learn more about CalNonprofits Insurance Services, visit https://calnonprofitsinsurance.org/!

In order for diversity to be a part of a nonprofit organization, it must start at the top.  To achieve real and sustainable change in terms of racial equity toward those we serve, we must reflect that standard. According to a survey done by The Nonprofit Quarterly, CEO’s are concerned with the composition of their boards.  BoardSource completed a study that compared racial diversity on nonprofit boards in 1993 and 2010. Results showed little to no change in Caucasian dominance. In 1993, 14% of members were persons of color; by 2010 there was a slight increase bringing it to 16%. With that in mind, nonprofit organizations need to take the necessary steps to ensure that their organization is an example of acceptance and diversity.

Here are the 5 steps your organization can take to achieve board diversity:

1) Leadership must lead or it won’t happen

The primary goal is that the CEO and Board Chair share a commitment to an appropriate racial makeup—they must hold one another accountable for actions toward the goal. They should be visible leaders and spokespersons for achieving diversity by educating the sector and lobbying for organizational change.

2) Be intentional — make your claim

An organization’s values and mission must be clearly articulated and visible on all outlets, including their website— providing a clear picture on where the organization stands.

3) Create a baseline

First, conduct an assessment of your board’s demographics. Then, based on the results, identify the vision going forward. With this assessment, you can establish a measurable goal to increase racial diversity within your board.

4) Give a grand welcome

When bringing on new board members, be sure to be welcoming and that the orientation is authentic and thorough. Ownership of these processes should involve all of the current board members.

5) Move beyond the numbers

An increase in percentages of racially diverse members is only the first step.  Guiding new members through the flow of communication and onto the leadership track is essential.  Simply waiting and hoping that the pipeline will move members forward is an insufficient strategy.

We need to think beyond a simple checklist to create and maintain diverse board representation—it’s a long-term strategy for creating change through collaboration.

The Unemployment Services Trust has added a new eBook to its library, aimed at helping nonprofit organizations to more effectively find, develop and retain the right kind of talent.

SANTA BARBARA, Calif. (September 28, 2017) – The Unemployment Services Trust (UST) reveals some of the most common courses of action to take in order to help sustain employee talent that’s a best-fit for organizational values, culture and mission.  This short eBook provides ideal tactics nonprofits can utilize when approaching reoccurring struggles with recruiting and retaining personnel.

As a nonprofit organization, having the right team is critical to your mission. Without the guidance of strong and steady leadership or the driving force of sufficient organizational support, nonprofits are left vulnerable to financial, strategic and geopolitical uncertainties.

The eBook, “Nonprofit Talent Sustainability Strategies: 5 Ways to Combat Hiring & Succession Planning Obstacles,” reveals that “77% of nonprofit organizations across the country have no leadership transition or a succession plan.” Such lack of preparation can lead to staff burnout, unfinished projects, lost deadlines, and unrealized mission goals.

“The competition for talent is at an all-time high, making it essential that your organization understands how to leverage the benefits you have to offer,” explains Donna Groh, Executive Director. “This eBook provides the insight organizations need to best prepare for inevitable staffing departures while persuading stellar job candidates to come onboard—helping them save valuable time and money.”

Utilizing recent survey data and nonprofit employment trends, UST is able to provide nonprofits with the top five ways to combat hiring and succession planning obstacles.

The eBook, now available for free download, also highlights:

• Competitive benefit ideas
• New statistics from the sector
• Trending recruitment tactics
• Key ways to engage new staff

You can download your complimentary copy today at: http://www2.chooseust.org/2017/eBook

No one will argue that distractions in the workplace can kill productivity – from excessive cellphone use and gossiping co-workers to internet abuse and cubicle visits. But it’s that little device, the one that is always nearby – in our pocket, on our nightstand, at the dinner table with us or atop our desk at work. That’s the one that is the biggest distraction of all and while technology helps to simplify our lives, for many employers, it’s killing productivity.

Life as we knew it a decade or so ago, no longer exist. Things have changed drastically since cellphones came into existence and more so now that our smartphones are smarter than ever before. Just last year, dscout, reported that the average cellphone user tapped, swiped, typed or clicked 2,617 times a day. That’s almost three hours a day which implies that employees are spending at least some time at work with personal devices in hand.

While we can’t avoid all distractions – emails, slack chats, meetings, the loud co-worker, we can minimize some of them and many companies are doing just that by implementing policies that either prohibit or limit cellphone use in the workplace. By removing this particular type of distraction, employers decrease the amount of time being spent on messaging apps, social media and other sites that are in no way related to their employees work. Another option being explored are “no-tech” days in which there is no email and or internal instant messaging communication happening. The idea is that there is more time for employees to just focus on pending projects or other pressing matters without the repetitive interruptions.

While neither of these measures are fool-proof, they may help in creating more productivity and better time management. For some, these tactics work, for others, not so much. Policing workers without managing their expectations can make an office feel oppressive but encouraging official breaks can be a healthier way to nudge employees to stay focused during work hours. If you want your staff to spend more time thinking about work and less time being distracted by outside sources, be the example. Then start monitoring what’s happening in your office before making any official changes to ensure you take a course of action that best suits the needs of the company and its employees.

Competencies are designed to help individuals grow in their roles and their organizations. However, when competencies are poorly defined or applied incorrectly, they can undermine a nonprofit’s talent management process.

According to the Stanford Social Innovation Review, 1 in 4 senior nonprofit executives will leave their organizations within the next 2 years. These departures can result in a loss of productivity and require the use of organizational resources in order to fill the position. The time and energy spent recruiting and looking for a replacement can equal an employee’s salary depending on the position. These retention rates can have an effect on the managerial level as well. Research shows that managers believe that finding employment elsewhere is the only way they will grow faster.

To reduce turnover, nonprofits can create a talent management process that defines and uses competencies that will help individuals grow in their roles and organizations. When defined and used properly, competencies can help identify particular skills, capabilities, and experiences needed for employees to perform at their best and to encourage future growth.

Here are 4 common mistakes nonprofit organizations make when defining and using competencies:

1. To use competencies properly when assessing an individual’s performance.

A performance assessment of an individual should be based primarily on how well they are doing against their agreed upon goals and target for the year. Competencies enable this performance and act as a guide for individuals to understand the skills they need to develop to improve their performance over time.  Organizations that do this right use the performance assessment to identify the competencies for each individual to work on.

2. Only thinking of competencies in relation to the work of the individual and organization.

Most nonprofits, that have identified and defined competencies, use a list of job-related competencies. These are generally relevant for everyone in the organization (e.g. communication, dependability, workload management) and can include ones that are specific to certain roles. However, many nonprofit organizations forget that they need to have a set of leadership competencies along with the job competencies — to encourage organizational success.

3. Failing to tailor competencies that are both organization-specific and future oriented.

Some nonprofits have a starter set of competencies that they work with that were either pulled from an HR website or another resource. However, most organizations have not considered if these competencies will enable the organization to achieve strategic priorities. While starter lists provide a good foundation, there needs to be a set of competencies that are specific to their work and encourages future success.

4. Not defining competencies that make them user friendly for development purposes.

While many organizations have a short definition for each competency, only a few have taken the time to create a more elaborate definition for each one. This would provide a better understanding of what it means to progress from an early stage to an advanced stage for each competency.

Nonprofit organizations that approach identifying and using competencies with leadership development in mind avoid many of these pitfalls. In addition, getting the competencies right and using them for development purposes gives nonprofits a better chance at increasing retention and job satisfaction among emerging leaders.

Telecommuting has grown exponentially over the last several decades and is more popular now than ever before as employees seek to find more balance between work and their personal lives. In order to achieve, both employees and employers are reinventing what it means to go to work every day.

Technology has made it possible to work from just about anywhere and as such; many employers are providing their employees the opportunity to work remotely. According to the 2017 State of Telecommuting in the U.S. Employee Workforce Report, released earlier this year, from Global Workplace Analytics and FlexJobs, the number of workers who are telecommuting at least part –time has increased by an astronomical 115% in a decade.

Working outside of the office allows employees to have that better work-life balance and often results in more productive and engaged workers who are less stressed and more likely to stay on the job long term. Not to mention that less stressed individuals are typically healthier individuals who take fewer sick days. According to the U.S. Census Bureau, average commute times in the United States are 25.4 minutes which means workers can free up almost 4.5 hours over a 5-day work week.

Employers also see the savings from flexible scheduling – by allowing an employee to telecommute just part-time companies can save more than $11,000 a year on things like real estate space, office supplies and healthcare costs. It’s important not to forget that telecommuting is also the greenest way to work, reducing the carbon imprint for each non-commuting worker.

On the flip side, there can be challenges such as a loss of boundaries between work and home, a lack of discipline on the employees part – they become unavailable for hours at a time, don’t communicate with co-workers for extended periods or more simply put just aren’t working when they should be. Telecommuting can be disastrous for anyone who is unmotivated or disorganized and some individuals just don’t operate well in isolation. When managers lose the ability to control work and oversee timelines for these individuals things can go downhill quickly.

Remote work, like any work, isn’t for everyone and not everyone wants it. The range of flexible work options is broad so companies should consider the needs of each department and individual roles before electing to offer such a program. Also having clear guidelines and policies on what’s expected from remote workers can help to alleviate any unexpected surprises. Remote work is about working smarter, not harder, making the company and its employees, better.

For a limited time, UST offers their highest attended webinar – a 30 minute presentation just for nonprofit executives, CFOs and HR leaders.

Santa Barbara, CA (September 13, 2017) – The Unemployment Service Trust (UST), a program dedicated to providing nonprofits with dedicated HR support and educational tools, presents a short 30-minute webinar, revealing some of the most common unemployment & HR risks that can cost nonprofits thousands of dollars. With $30 million in potential unemployment liability mitigated last year for over 2,100 nonprofits, it’s likely that a good majority of nonprofit organizations are unknowingly overpaying.

After identifying the risks, the webinar, “Unemployment & HR Risk Management with UST,” reveals UST’s top recommendations to combat these issues. This presentation teaches attendees about:

• Reducing unemployment tax liability as a 501(c)(3)
• Benchmarking unemployment costs
• Protecting funding from claims and liability
• Efficiently managing unemployment claims, protests, and hearings
• Avoiding costly HR mistakes
• Enhancing goodwill by utilizing outplacement services

The webinar will also explore UST’s holistic program, which is already helping more than 2,200 participating nonprofits lower their unemployment and HR liability. 501(c)(3) nonprofits with 10 or more full time employees are able to register for their preferred webinar date today: http://www2.chooseust.org/2017/pr-webinar

Jessica joined the Unemployment Services Trust in late July as a Sales Specialist. As an avid volunteer with the Juvenile Diabetes Research Foundation and the American Cancer Society, she was excited to get involved at a much deeper level and start helping nonprofits save money for their missions.

At the age of nine, Jessica was first recognized for her love of helping others when she was interviewed by the local newspaper and appeared on the front page for feeding the seagulls at the harbor. Outside of her love for volunteering, Jessica enjoys the great outdoors and spending as much time as possible with her family. She also has a love for cooking and states that her friends and family have said that she makes the best of everything…we’re looking forward to tasting some of her food soon.

When asked what TV show her life emulates, she said Full House. As she explained, “This show represents everything I believe in when it comes to raising your children. There’s lots of communication, and you see their family always being supportive in all situations.” When you take into consideration that the holiday season is all about joy, family and the traditions we grow to love, it’s no wonder Christmas is Jessica’s favorite holiday.

A favorite quote of hers by Mother Teresa is a beautiful one…“Be faithful in the small things because it is in them that your strength lies.”

Help us in welcoming Jessica to the team via Twitter @USTTrust or Facebook @ChooseUST with the hashtag #MeetUSTMondays!

Employers added 156,000 jobs in August and the economy requires 150,000 new jobs each month in order to continue expanding. Considering the economy is growing at a healthy rate, tax cuts and increased spending in 2017 may cause for inflation.

In August, both the unemployment rate, at 4.4 percent, and the number of unemployed persons, at 7.1 million, were little changed from July. After a decline at the start of the year, the unemployment rate has remained at a consistent range from 4.3 or 4.4 percent since April. The labor-force participation rate- People who had a job or were looking for one—remained unchanged at 62.9 percent.

The U.S. economy added 36,000 jobs in manufacturing while construction increased by 28,000 and health care rose by 20,000. Employment in the professional and technical services industry has shown a gradual increase over the course of the year with 22,000 positions filled for the month of August. Mining industry has gained 7,000—employment in mining has risen by 10 percent since October 2016. Employment in other major industries, such as wholesale trade, retail trade, transportation and warehousing, information, financial activities, and government, showed little to no change over the course of the month.

In August, average hourly earnings rose by 3 cents, after rising by 9 cents in July. Over the past 12 months, average hourly earnings have increased by 2.5 percent. In addition, the average hourly earnings of the private-sector productions and non-supervisory employees increased by 4 cents.

Keep in mind, Hurricane Harvey had no direct effect on the employment and unemployment data for the month of August. Household surveys data collection was completed before the storm. Establishment survey data collection for this new release was mostly completed prior to the storm, and collection rates were within normal ranges nationally and for the affected areas.

Established in 1989, the Colorado Nonprofit Insurance Agency has been a UST partner since 1983. Having recently joined forces with HUB International, the agency is devoted to serving the 501(c)(3) nonprofit community by providing affordable insurance designed exclusively for nonprofits. Originally established as a benefit to the Colorado Nonprofit Association, the organization has grown in leaps and bounds since its inception.

The Colorado Nonprofit Insurance Agency negotiates and contracts with insurance carriers, evaluates products for quality and cost, researches and develops new products and concentrates on educating  their members.  A full-service insurance agency, CNIA offers a wide range of products including liability, property, Workers’ Compensation and employee benefits such as health, life and disability coverage. Additionally they provide employee benefit programs ranging from flexible spending accounts to wellness programs.

Serving the Colorado nonprofit community with their insurance needs is all they do! Dedicated to helping 501(c)(3) charitable organizations for over two decades, the Colorado Nonprofit Insurance Agency has many years of experience helping nonprofits determine the best insurance coverage needed to protect their unique needs.  For more information on CNIA visit http://coloradononprofitinsurance.org/.

Being a part of the working world, we’ve all encountered moments of failure. Take this scenario for example: You’ve been assigned a task, you’ve completed your research, and you believe you’ve done all you could do to prepare—however, things still don’t work out in your favor. While we all recognize the importance of learning from our mistakes, employees can struggle to bounce back from missteps. From a project that didn’t meet its target objectives to an important missed deadline, what is the best course of action to take to help your employees recover?

Employees can take on failure in one of two ways:

1)      People can bounce back from their mistakes with a clear mind and resolve.

2)      People can feel crushed, lose confidence and even stop doing the things that made them successful.

How you communicate with your employees can have a huge influence on their performance. For the nonprofit sector in particular, it’s crucial to maximize what limited bandwidth there is—in order to achieve steep mission objectives. When building resilience in your employees, you must consider the tactics that work and don’t work when restoring an employee’s confidence.

While building up an employee’s self-image or giving a pep talk is harmless, it doesn’t seem to provide much help to the situation at hand. A pep talk can gloss over the failure rather than addressing the problem (and potential solution) head on. To be their guide to move on from the disappointment and better manage his or her emotions is essential. Also, encouraging people to forgive themselves, while still holding themselves accountable for their mistakes, is a beneficial tactic for people to build upon their mishaps.

Follow this simple 3-step model to bounce back from failure:

1)      Acceptance- People need to come to terms with the fact that they made a mistake and understand why.  This helps people own their failures.

2)      Forgiveness- Encourage employees to forgive themselves. Use empathetic wording, such as “This is a tough job; you’re not the only one that is having a hard time” or “Try not to beat yourself up over this.”

3)      Planning- Help employees plan their way forward. Figure out what they can do to fix the damage, if possible, and how to avoid making a similar mistake in the future.

Question:  Is recruiting via text messaging a thing?

Answer: Believe it or not, yes. Recruiting via text messaging is not only “a thing” but is a common method used by recruiters when attempting to quickly reach out to potential job candidates. According to recruiters that text candidates, text messages have a 98 percent open rate. This means that nearly all of the texts are “opened” by the user as opposed to emails, which are opened at a significantly lower rate. Additionally, the average response time for a text is only 90 seconds whereas emails can take infinitely longer — assuming the email is even opened.

Another reason that recruiters are using texts to connect is that many candidates are already employed. Therefore, recruiters are finding it is easier to communicate with an employed candidate via text because the conversation is limited to the screen of the device rather than a phone conversation which can be overheard if conducted during working hours, or worse, an email received on a work-owned device that could be viewed by the current employer.

Q&A provided by ThinkHR, powering the UST HR Workplace for nonprofit HR teams. Have HR questions? Sign your nonprofit up for a free 30-day trial here.