HR Workforce Solutions
By Nonprofits, For Nonprofits
Capacity building is an investment in the effectiveness and future sustainability of your nonprofit organization–does your nonprofit have the ability to deliver according to its mission effectively now and is it prepared to do so in the future?
Some examples of capacity building projects may include, identifying a new communications strategy, a different approach to volunteer recruitment, ensuring thoughtful leadership succession, and bringing your nonprofit up to speed with the latest technology. Each of these projects can help build a nonprofit’s capacity to deliver its mission. When capacity building is successful, it will strengthen your nonprofit’s ability to fulfill its mission and help to enhance the positive impact your nonprofit has on the lives and communities it serves.
Capacity building can be developed across multiple levels—individual (micro), organization (meso) or sector/network (macro) and often times, these levels are developed at the same time. For instance, at the individual micro level, programs may enhance people’s knowledge and behavior in ways that can strengthen culture, management practices and connections to other organizations (meso level) and then encourage overall participation in collective action networks (macro level). It can be helpful to look at capacity building from the perspective of who (e.g., people, organizations, networks), what (e.g., knowledge, skills, processes), and how (e.g., training, peer learning, technical assistance).
From a time management and impact on bandwidth perspective, capacity building initiatives fall into three categories; short-term planning and training, longer-term organizational effectiveness initiatives and sector-strengthening programs that encourage the exchange of information. Capacity building produces multiple benefits simultaneously, such as learning and peer interaction.
When looking at capacity building and nonprofit work in general, it can be difficult to not view capacity building, especially multiple forms of capital, as an additional task. However, when executing the program mindfully, building capital can occur through service delivery. A multiple-capitals approach to program design can help produce mission fulfillment and increase overall effectiveness of the organization. A multiple-capitals framework integrates planning, service delivery, evaluating, and reporting—in return, offering a smoother, integration of organizational activities and stakeholder accountability.
Capacity building is an important infrastructure that supports and shapes nonprofits success in helping the communities that serve. Capacity building enables nonprofit organizations and their leaders to develop competencies and skills that can make them more effective and sustainable, while increasing the potential for nonprofits to enrich lives and solve society’s most intractable problems.
Social media continues to prove to be an essential part of a nonprofit’s marketing strategy. A key benefit of social media is that it offers new forms of communication and the ability to engage with your organization’s stakeholders. Another benefit that can go unnoticed, but is a crucial and valuable resource is social media capital. Social media capital is a particular form of social capital that is accrued through an organization’s social media network. Nonprofits can look at social media capital as being an immediate outcome derived from their social media efforts, and as a resource that can be converted or used toward strategic organizational outcomes.
Social media capital is built around interests or causes rather than institutions, and this is where nonprofits have the upper hand over other types of organizations. Nonprofits have the opportunity to integrate their missions into their social media presence and strategy to take advantage of the capital that comes with advocacy and awareness efforts. Plus, any public events that relate to a nonprofit’s mission will likely be seen in the media and nonprofits can take advantage of this opportunity for exposure—building their online presence.
To dive deeper into social media capital, highlight its characteristics, and how nonprofits should be intentional when building out their strategy, here are five steps your nonprofit can take to get a better grasp on the benefits of social media capital:
1) Utilize resources and target audience strategy: In order to get your social media up and running you need resources—time, money, and staff. Unfortunately, these commitments are likely to be overlooked by nonprofit managers and passed off to another staff member to handle. Next, is your strategy—what is your organization’s communications role and what audience are you looking to target? The organization needs to develop a plan that shows a clear lay out of desired outcomes, defines the target audience, and communication efforts.
2) Strengthen connections and messaging on social media: To acquire social media capital, you need to utilize two essential tools; making connections and responding to messages in a timely manner. Connections are viewed as relationship building—these connections can be made through organization’s friending and/or following other users. This action shows your nonprofit’s interest in engaging with other users, in turn, creating an online community. Messaging is designed to provide content to your target audience and can be curated to meet the needs of the community you’re looking to reach and engage. And, can be done through any social channel (e.g., YouTube, Pinterest, Facebook, Twitter, Instagram).
3) Gain social media capital: This is the step where your organization should expect to see social media capital—these are the social resources in an organization’s social media network that can be used to achieve organizational outcomes. In order to attain any meaningful organizational outcome through social media activities, your organization must first obtain social media capital.
4) Turn your social media capital into organization resources: This is the step when you turn your followers into customers—converting social media capital into an organizational resource. For example, your organization asks followers to donate to a cause and it results into a success, this is social media capital converting into an organizational/social resource, i.e., financial capital.
5) Incorporate social media capital into your strategy: Nonprofits should look at social media capital the same way they look at financial capital. Financial capital is considered a convertible resource and needs both short-term and long-term planning. Similarly, social media capital is fluid and requires a thoughtful strategy to maximize its support of both short-term and long-term goals.
Social media capital is generated differently and more simply than capital accumulated offline. Social media capital is assembled on messages, connections, and having a trusted role in social networks where you want to start conversations. This can help convert capital into other resources or produce key organizational outcomes.
For over three decades, UST has been providing nonprofits with workforce solutions that help manage unemployment funding, ensure compliance, and maximize employee bandwidth. By offering cost-effective services, reliable protection and significant savings, UST allows nonprofits nationwide to save valuable time and money.
As part of UST’s ongoing efforts to educate nonprofits we recently released our newest animated short video designed to provide a holistic overview of UST. About a minute long, this video reveals how nonprofit employers can streamline their day-to-day processes with simplified programs and dedicated support—including HR consultants, on-demand training modules, unemployment claims representatives, and career transition services.
UST already helps more than 2,200 participating nonprofits make the most of their resources to achieve their mission-driven initiatives. And, just last year, identified $2,707,750 in potential unemployment cost savings for 103 eligible nonprofit organizations. Watch the video today to discover how UST can benefit your nonprofit, your employees and the communities you serve.
For access to nonprofit specific how-to-guides, checklists and resources, sign up for UST’s monthly eNews today!
When marketing in the nonprofit sector, it can be a difficult road to navigate. With more than a million nonprofit organizations registered in the U.S., it can be challenging to earn the trust and support needed from donors to run a successful nonprofit. From grassroots groups to national organizations, local nonprofit marketing brings its own unique set of challenges. Even national nonprofits often struggle to implement cohesive campaigns across their many locations.
Here are five of the biggest obstacles nonprofit markers have to face on a daily basis:
1) Consistent Messaging: More often than not, nonprofits are faced with bandwidth restraints making it difficult to develop specific messaging that speaks to different marketing channels and constituents.
2) Communicating on a Personal Level: Since most nonprofits suffer from having a small team or budget restraints, marketers rely heavily on the success of email communications to their membership and supporters. While this form of communication can result in a positive response, it lacks personalization. The use of social media can be a great way to connect with your donors on a more personal level—allowing for more one-to-one communication.
3) Using Key Performance Indicators: Measuring success of marketing efforts is an area some nonprofit marketers lack expertise in or the time to devote to capturing this data. Marketing teams that have been able to incorporate the task of measuring their efforts, have more insight into performance and the ability to make data-driven decisions when creating an annual marketing plan.
4) Communication Across all Teams: In order for nonprofit marketers to gather accurate data and segment prospect lists, they have to collaborate with other departments and this can be a difficult task for some organizations. Passing information around the organization can lead to some restrictions or even tension amongst departments–competing for budget increases and donor attribution.
5) Dealing with Budget Restrictions: Nonprofit marketers deal with challenges from all directions, especially when it comes to budget restraints. Many nonprofits face challenges in reaching their marketing and engagement goals and this is primarily due to budgetary constraints. This is a consistent theme across most organizations, regardless of size or type of nonprofit.
With the needs of nonprofit communities constantly changing, we have to remember that the marketing strategies should change with them. To gain continual support, nonprofits need to keep consistent communication with donors, volunteers, and employees. They should attend council meetings, fundraisers, and other events to gain exposure and one-on-one face time with those they hope to serve.
It’s that time of year again when we can expect to experience some inclement weather conditions across the states. When severe weather interferes with the day-to-day operations of your nonprofit, having a plan in place for unexpected barriers to your workflow can help to keep your organization productive and or reestablish business operations sooner than later if you are forced to shut down.
Severe weather increases the risk of power outages—knocking out heat, power and communication services—and often for extended periods. Many employers find themselves dealing with a number of weather related inconveniences they hadn’t even considered until it happens to them. While there are no federal or state laws that define how a company should handle such things as notifying employees of office closures or how to handle pay for missed workdays, that doesn’t mean it shouldn’t be a priority.
By taking a proactive approach now, you can avoid the headache later—scrambling to figure out what to do and where even to begin. You can start by creating a plan that includes policies for what to do before, during and after emergencies—ensuring that everyone in the organization has a role and understanding of the policies once finalized.
Below are some tips to help ensure your nonprofit and its employees are prepared:
Regardless of what weather incident you may experience, having a solid preparedness plan in place will help ensure your employees know what to expect and aid in keeping everyone informed. There are dozens of websites dedicated to helping businesses create successful preparedness plans so just remember—a little preparation now will go a long way should your nonprofit come face-to-face with Mother Nature.
In our world of online communication, nonprofits and charities are able to share and show how their organization is making a significant impact on the communities they serve through inspiring stories. This can be a challenging and overwhelming task for nonprofit professionals—they feel the pressure to create inspiring, unique and emotional stories that will set them apart from other nonprofits.
In the beginning stages of telling your nonprofit’s story, you should start by telling your organization’s “origin story.” This gives you an opportunity to explain how your nonprofit came to exist. Where and when did the idea of your nonprofit begin? How did you get to where you are today? Being able to emphatically and confidently tell your origin story will make a significant impact when connecting with your donors and volunteers.
Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. While providing data on how a charity has impacted a community can be beneficial, people tend to give more when presented with a heartfelt story rather than data. Stories will help you express your mission to people who may know nothing about you or your cause. Statistics may offer some shock value, but statistics rarely get people to take action and donate to your cause.
If you and your nonprofit organization are doing things no one else is doing, it’s your job to make people aware by sharing your story. Tell your story in such a way that people won’t be able to forget it. Start by sharing how the community looked before your organization started and what the world looked like at the time. Then, touch on how the world looks now after you started this nonprofit journey. Maybe even share an example of how your nonprofit has positively impacted the community to help build your story. Using these types of examples makes your nonprofit more relatable—it allows for a more real connection and even empathy.
Empathy is also incredibly important when telling your organization’s story—there should be a moment when people see themselves or someone they know within your story. The more people can relate to your mission and your story to their own lives, the more likely they will be willing to engage and offer support to your organization.
What is a KPI? A Key Performance Indicator (KPI) is “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Most nonprofits make their data-driven decisions with the help of KPIs – using them at multiple levels to evaluate success in reaching targets.
While KPIs provide important performance information that can allow nonprofits to understand whether or not they are on track toward certain objectives, they must fully grasp how the KPI’s work and how it’s benefiting the organization’s return on investment. The executive team and board members will be looking for stats and will have questions. Such as, how quick will we see a return? Are we seeing any patterns with our donor’s behavior? Can we see a comparison year over year? etc.
The use of KPIs can help correct an organization’s course of action efficiently and adapt to the changing conditions of the environment. When a nonprofit is looking for ways to succeed and achieve its mission in an ever growing and noisy space, they need a solution to measure progress and apply their course of action accordingly.
KPIs are essential when making informed decisions. Once a nonprofit gathers relevant and sufficient data, it’s much easier to make sound decisions that are going to push the organization in the right direction. It’s common that many nonprofit organizations measure generic KPIs that don’t offer any help in understanding whether they’re progressing towards achieving their mission and to what extent.
Being that it’s crucial and challenging to select the right KPIs for your organization, here’s a list of suggestions for KPIs that are specific to various areas of nonprofit management:
1) Donors & Growth of Donation
2) Donor Retention Rate
3) ROI for fundraising
4) Track donation conversions by channel
5) Website page views
6) Email click-through rate
Friendly reminder: Once your KPIs are set, the work isn’t over. Make sure you’re checking-in regularly, whether that’s weekly or monthly and use that data to your nonprofits benefit. Tracking these important KPIs affect donor relations, program delivery and most importantly, the ability to achieve your nonprofits mission.
From 2007 to 2016, the nonprofit sector experienced substantial growth in employment and a range of industries reaped the benefits of this growth. During this time, nonprofits surpassed the for-profit sector in employment growth with a 16.7 percent increase compared to the 4.6 percent increase in the for-profit sector. With consistent resilience and very little recognition for these efforts, nonprofits had the ability to employ nearly twice as many workers as construction, finance, insurance and transportation.
When looking at how nonprofit employment is distributed across a variety of industries, it can be helpful to see which industries benefited from this growth. Hospitals came in at the highest with 34 percent of the total, along with other health care sectors (e.g., nursing homes and health clinics) at another 21 percent. Next, is education with 14 percent of nonprofit employment then social services with 12 percent. An interesting point made in The 2019 Nonprofit Employment Report is “within the industries noted above, nonprofit workers tend to out-earn for-profit workers” and an example of this is, “an average nonprofit worker in ambulatory health earns $1,364 a week versus $1,101 for a person employed in the same industry by a for-profit firm. That is a 24 percent nonprofit wage advantage. In the social assistance sector, the nonprofit wage advantage is a stunning 55 percent.”
While nonprofits are less impacted by recessions than for-profit firms, they still face other obstacles that are unavoidable. For-profits continue to make advancements and are outpace nonprofits in a number of the traditional nonprofit sectors, such as nursing and residential care field, hospital field, social assistance; to name a few. For-profits also continue to grow in the private sector and while nonprofits are growing in the service(s) sectors, they are growing faster than the economy can accommodate.
With the nonprofit sector continuing to show resilience while battling with the many economic pressures and in constant competition with the for-profit sector, the nonprofit sector continues to push on. However, attention needs to be given to the many factors that impact the future of nonprofit business models.
Performance management enables business leaders to motivate staff members and maximize worker productivity. Go-getting employees thrive on productive feedback, while others need a clear plan to boost their productivity.
While large corporations devote huge sums of money toward highly complex and feature-rich performance management software suites, these systems typically focus on standardized forms and universal rating systems. Often, this kind of one-size-fits-all management is unproductive and ineffective. Fortunately, there are newer, cost-effective performance management applications that are accessible to even the smallest organizations that do a better job of boosting performance.
With the abundance of available software suites on the market, small organizations can lease performance management applications for pennies on the dollar. Of course, business leaders must also consider the costs involved with managing these kinds of applications. As such, it makes good sense to choose a management suite that is easy to use and integrates well with existing work processes.
To learn more about how low-budget organizations can effectively achieve their goals through data and performance management, check out Rutgers University’s infographic on Using Data to Improve Performance in Nonprofits.
UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
UST may collect generic information about overall website traffic, and use other analytical information and tools to help us improve our website and provide the best possible information and service. As you browse UST’s website, cookies may also be placed on your computer so that we can better understand what information our visitors are most interested in, and to help direct you to other relevant information. These cookies do not collect personal information such as your name, email, postal address or phone number. To opt out of some of these cookies, click here. If you are a Twitter user, and prefer not to have Twitter ad content tailored to you, learn more here.
Further, our website may contain links to other sites. Anytime you connect to another website, their respective privacy policy will apply and UST is not responsible for the privacy practices of others.
This Privacy Policy and the Terms of Use for our site is subject to change.
UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
UST may collect generic information about overall website traffic, and use other analytical information and tools to help us improve our website and provide the best possible information and service. As you browse UST’s website, cookies may also be placed on your computer so that we can better understand what information our visitors are most interested in, and to help direct you to other relevant information. These cookies do not collect personal information such as your name, email, postal address or phone number. To opt out of some of these cookies, click here. If you are a Twitter user, and prefer not to have Twitter ad content tailored to you, learn more here.
Further, our website may contain links to other sites. Anytime you connect to another website, their respective privacy policy will apply and UST is not responsible for the privacy practices of others.
This Privacy Policy and the Terms of Use for our site is subject to change.
Whether intentional, or unintentional, only 5 percent of those who were screened by Lexis Nexus Risk Solutions had ever been involved in any kind of criminal activity. But more than 1-in-5 of those who had a criminal background had been convicted of serious charges, including drug-related offenses, sexually-based crimes, kidnapping, and murder.
Nearly 1,200 nonprofit employees who were given background checks during the study had been convicted of murder. There were also 600 kidnapping offenses included in the audit.
Every year, Lexis Nexus combines forces with thousands of nonprofit agencies across the United States to conduct background checks and gather information designed to better protect nonprofit organizations in the event of a bad, or worse, accidental, criminal hire.
New EEOC Guidance May Soon Change This
In April, the U.S. Equal Employment Opportunities Commission approved new guidance on criminal background checks that requires all employers to individually assess whether an applicant’s past criminal conduct is job related or consistent with business necessity before throwing them out of the hiring pool.
For nonprofits who have encountered problems with employees whose criminal background prove not so distant, and for those who protect clients from criminals, the new rules will be jarring because the EEOC provides only 2 circumstances in which an employer can meet the “job related and consistent with business necessity” on a consistent basis. The first occurs when an employer is able to validate the criminal conduct screen for the position in question. This can only be done in accordance with the Uniform Guidelines on Employee Selection Procedures Standards if the data about the candidates’ criminal conduct, as related to their work performance, is available and can be validated.
The second, more time consuming and personal, option requires that a nonprofit employer must develop a targeted screen of all applicants considering the nature of their crimes, the time elapsed, and the nature of the job available. The employer must then provide applicants excluded by the screen the chance for an individual assessment to determine whether the policy, as-applied, is job related and consistent with business necessity.
The individual assessment would further require that the candidate is notified that they have been excluded from consideration because of a criminal conviction. According to the EEOC, the notice would have to include an opportunity for the screened candidate to demonstrate that the exclusion should not be applied based on the particulars of the candidates’ circumstances.
The employer must also consider their appeal with merit to the particular circumstances that are revealed during the consideration period.
What It All Means
Thankfully, the same study that found that only 5 percent of those employed by nonprofits have criminal backgrounds found that the number of nonprofit employees with criminal backgrounds has declined for five consecutive years, dropping from 7 percent in 2007 to 5.3 percent in both 2010 and 2011.
According to the study, which is called The Power of Positive Information, “The results… demonstrate that our background screening programs are working for nonprofits and underscore the importance of continued screening vigilance at nonprofits since nearly one-fourth of the records included in the audit were for serious offenses.”
More importantly, the study shares several best practices and program recommendations including:
To learn more about the study or how you can better improve the security of your nonprofit, visit http://www.lexisnexis.com/nonprofit for the full study.