There Are Worse Things You Could Do…But Not Many

Over the years, nonprofits have become more willing to incorporate different elements of technology into their organization—encouraging growth, utilizing the strengths of a smaller bandwidth and increasing brand awareness across multiple channels. Technology has opened many doors for nonprofits along with offering new approaches to communication with their target audience and encouraging more community-driven efforts. However, nonprofits tend to have a difficult time with incorporating an innovation with the technology element—the two don’t always see eye to eye.

An effective innovation may not always require your organization to spend a large sum of money in order to make it work. To find success in your innovation, nonprofit leaders need to realize innovation can be a risk, however knowing some of the issues that your organization may face can better prepare you when applying a new technology. And because of budget restraints, innovation tends to happen less creating certain limitations on what can be done.

Often times, nonprofits receive free or discounted software, however some hesitate to take the time or to make an investment into the initial set-up, continual maintenance or the training of staff on how to use the tool. This tends to cause more problems than offering any actual benefit to the organization. Incorporating new forms of technology can offer some economical approaches for organizations that can help them avoid major setbacks and offer effective implementation for certain tech tools.

While bringing on new forms of technology has it’s challenges, there are some ways to combat these issues and make it worth your time and money. First, having an actual plan in place can help you better understand the needs you want to meet and meet deadlines within your timeline. Second, while a tool may be free, it may not be the best fit for what your organization needs. Finding a tool with a better value will be more beneficial in the long run, even if it costs a little more money. Lastly, be sure to set aside time to train your staff on how to properly use the tool—expecting your staff to just figure it out can lead to frustration or the possibility for future errors.

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10/03/12 8:04 PM

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