HR Workforce Solutions
By Nonprofits, For Nonprofits
The digital age has created a new outlook on how nonprofits are viewed from the outside world. Technology has allowed the removal of certain limitations in philanthropy—granting more exposure to the public on their efforts as well as allowing these organizations to be more prosperous. Such technological advances have given the sector the ability to improve and expand their outreach to those that are facing problems such as poverty, access to education or those affected by environmental devastations.
Introducing technology advances can benefit your organization in more ways than one. Such benefits will allow your organization to plan ahead, produce content tailored to your audience’s needs and overall create an efficient philanthropy.
Along with the benefits mentioned above, here are a few approaches nonprofits can consider when introducing your organization to new tech elements:
1) Use surveys to better engage your audience. A cost-effective way to gather intel on your biggest supporters is to send out a survey. This will give you the opportunity to gather insight on what messaging should be used to engage your audience and increase your number of donors. Surveys can help you save time by testing your messaging—your supporters can help you refine your messaging approach without wasting time and resources.
2) Create a website that is user experience focused. The design of an organization’s website should be primarily focused on the user’s view and navigation of the site. Displaying a variety of content, such as blogs, eye-catching images, social media posts and videos will allow the user an opportunity to engage with all forms and see which ones they interact with most. Implementing a test user experience can be a simple and cost-effective task that will help identify issues right from the start.
3) Use simple and engaging content to interact with your audience. Any content placed or shared on your social media pages should be directed back to your website. This will continue to increase the number of people that will engage and interact with your site. With a wide variety of social media applications, nonprofits have ample opportunities to increase awareness around the different programs they offer. Also, social media platforms can allow your supporters to share your mission and generate more communication about your organization.
UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
UST may collect generic information about overall website traffic, and use other analytical information and tools to help us improve our website and provide the best possible information and service. As you browse UST’s website, cookies may also be placed on your computer so that we can better understand what information our visitors are most interested in, and to help direct you to other relevant information. These cookies do not collect personal information such as your name, email, postal address or phone number. To opt out of some of these cookies, click here. If you are a Twitter user, and prefer not to have Twitter ad content tailored to you, learn more here.
Further, our website may contain links to other sites. Anytime you connect to another website, their respective privacy policy will apply and UST is not responsible for the privacy practices of others.
This Privacy Policy and the Terms of Use for our site is subject to change.
UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
UST may collect generic information about overall website traffic, and use other analytical information and tools to help us improve our website and provide the best possible information and service. As you browse UST’s website, cookies may also be placed on your computer so that we can better understand what information our visitors are most interested in, and to help direct you to other relevant information. These cookies do not collect personal information such as your name, email, postal address or phone number. To opt out of some of these cookies, click here. If you are a Twitter user, and prefer not to have Twitter ad content tailored to you, learn more here.
Further, our website may contain links to other sites. Anytime you connect to another website, their respective privacy policy will apply and UST is not responsible for the privacy practices of others.
This Privacy Policy and the Terms of Use for our site is subject to change.
