Info Center Main Carousel

Resources Overview Tabbed Content

Asset Publisher

Four Best Practices to Improve Donor Engagement

With the rise of smartphones, social media and other digital channels, nonprofits now have more tools available to them for engaging donors than ever before. The issue that comes with having so many ways to donate, is that it can be difficult to pinpoint which engagement techniques are most effective for engaging donors. Most nonprofits know that the main form of donor engagement is making a donation, however, there are quite a few ways to engage with those individuals any time they support or directly interact with the organization. Any opportunity to interact with a donor is a chance to strengthen your relationship with them, which could naturally result in more donations.

To show appreciation for your donors, it’s crucial to develop nonprofit donor engagement strategies that strengthen the relationship between you and your supporters. If you’re looking for best practices to boost your donor engagement, here are four key techniques that can help your nonprofit raise more money and improve your donor retention rate:

1) Create Personal and Genuine Messaging: Engaging your donors requires a personal and authentic approach. Take the time to learn about your donor’s interests as individuals and be transparent when you have interactions with them. Establishing trust with your donors will often result in their willingness to support your mission and reaching your donors on a more personal level, can allow for more opportunities to create personalized engagement strategies down the line.

2) Utilize the Benefits of Software: It’s a challenging task to keep up with hundreds, thousands, or even tens of thousands of donors. Successful communication with your donors requires individualized approaches and the information necessary to make it possible to make those individualized approaches come to life. This is where having a donor database can be a great resource—a nonprofit CRM—a tool built to help nonprofits track all aspects of their donor relationships. 

3) Offer and Implement a Membership Program: A membership involves the donor giving fees or dues to a nonprofit in exchange for member status and the rights, perks or benefits that are included in the membership. The frequency and type of engagement opportunities you offer members will depend on your organization, but the possibilities can be endless. For example: host member only events, special volunteer opportunities or a member ONLY newsletter.

4) Create a Text Communication Option: Seeing as texting is such a prevalent communication method, organizations need to take advantage of this huge engagement opportunity. There are many services that enable nonprofits to establish a text marketing list, allowing your organization the ability to send a mass text message to all donors who subscribed to this list.

Looking for opportunities to engage with your donors authentically and honestly will go a long way in ensuring donors donate time and time again. Take the time to deeply understand why the donor supports you and deliver on their expectations. Start seeing a donation as a part of a relationship, not a one-off business transaction. This way you begin to deepen relationships with people that support what you do, rather than just treating them as just donors. Show gratitude to your donors, invite them to engage in other ways than donating, share with them why they matter, and get to know them on a more personal level.

Asset Publisher

HR Knowledge
November 10, 2021
One of the main reasons employees leave their jobs is because they don’t feel appreciated—causing many to question their work and often looking for a job elsewher...
Read MoreAboutCreative Ways to Celebrate Your Team
HR Knowledge
November 05, 2021
Question: What are some typical examples of employee discipline?
Read MoreAboutHR Question: Disciplining Employees
HR Knowledge
October 22, 2021
Flexible work arrangements have been around for decades but now that we’re beginning to see the new era of work take shape it’s more important than ever to support and manag...
Read MoreAboutBest Practice Tips for Successfully Managing a Remote Workforce
HR Knowledge
October 08, 2021
Question: Generally, our employees are "always on," meaning they check work emails and communicate with co-workers/supervisors via smartphone during all hour...
Read MoreAboutHR Question: Overwhelmed Employees
HR Management
September 29, 2021
Hiring new employees can be time-consuming, costly, and stressful. Pre-employment assessments can be useful in determining whether or not a potential new hire is a good fit ...
Read MoreAbout2021 People Risk Management Toolkit
HR Knowledge
September 10, 2021
Question: Can we require remote employees to have childcare?
Read MoreAboutHR Question: Remote Employees and Childcare
HR Knowledge
August 24, 2021
One of the biggest challenges nonprofits are faced with is the "great resignation" sparked by the pandemic—where employees are burnt out and pursu...
Read MoreAboutNonprofit eBook: 3 Essential Practices to Cultivate a Positive Employee Experience
HR Knowledge
August 13, 2021
Do OSHA's regulations and standards apply to the home office?
Read MoreAboutHR Question: OSHA Regulations and the Home Office
HR Knowledge
August 06, 2021
Turnover is a natural part of any nonprofit organization’s life cycle, and employee offboarding should be handled with the same degree of importance as onboarding a new empl...
Read MoreAboutBest Practices for Employee Offboarding
HR Knowledge
July 30, 2021
Question: As we begin to return to work, if an employee is out of the office due to sickness, can we ask them about their symptoms?
Read MoreAboutHR Question: Asking Sick Employees About Their Symptoms
HR Knowledge
July 23, 2021
Recruiting and retaining top performers is crucial to the success of any nonprofit and when done right, reaps the best reward—employees that support and strengthe...
Read MoreAboutUST Recruitment and Retention Toolkit
HR Management
June 18, 2021
While the nonprofit sector is dedicated to serving those in need, without encompassing diversity, equity, and inclusion (DEI) into their governance and operations, they risk...
Read MoreAboutDiversity, Equity, and Inclusion in Nonprofit Organizations
HR Knowledge
June 04, 2021
As states begin to loosen their social distancing restrictions, nonprofit employers are beginning to strategize a return-to-work plan while staying compliant with state, loc...
Read MoreAboutUST Workforce Re-Entry Toolkit
HR Knowledge
May 21, 2021
People-related risks within an organization can range from bad hires and misconduct to harassment and lack of diversity in the workplace.
Read MoreAboutPeople Risk Management Toolkit
HR Knowledge
May 17, 2021
When looking at the current work environment, we can see that it requires flexibility, being open to new skills and navigating new ways of working.
Read MoreAboutPreparing Your Nonprofit Workforce for the Future of Work
HR Knowledge
May 06, 2021
Question: An employee has reported that another employee made a racially insensitive comment in the break room in front of several people.
Read MoreAboutHR Question: Handling Racially Insensitive Comments
HR Knowledge
April 29, 2021
Welcome to the inaugural issue of UST's Quarterly Nonprofit Digest, a bite-sized overview of the employer strategies, sector statistics, and resources that UST share...
Read MoreAboutUST Quarterly Nonprofit Digest: Employee Engagement Strategies
HR Knowledge
April 12, 2021
Question: We are looking to hire millennials in an effort to create a more dynamic workforce. What are other companies doing in terms of workforce standards, benefits, polic...
Read MoreAboutHR Question: Creating a Dynamic Workforce
HR Management
March 25, 2021
You only get one shot at a first impression... In an effort to help nonprofit leaders strengthen their employee onboarding process—making new hires feel welcome, ...
Read MoreAboutEmployee Onboarding Toolkit

Asset Publisher

Nonprofit Finance
April 23, 2021
According to the 2021 Benchmarks Report, the average nonprofit donor contributed an average of $167 in 2020—this per-donor metric was slightly lower than 2019.
Read MoreAboutOnline Fundraising Best Practices for the New Year (and Beyond)
Nonprofit Finance
December 18, 2019
Understanding the concept of the “business model” for your nonprofit has become a more integral component to maintaining organization sustainability within the nonprofit sec...
Read MoreAboutThe Importance of Understanding Your Nonprofit's Cash Flow
Nonprofit Finance
November 14, 2019
Last year, the Financial Accounting Standards Board (FASB) released Accounting Standards Update (ASU) 2018-08, which clarifies the accounting guidelines for contributions re...
Read MoreAbout[Webinar Recording] Accounting for Nonprofit Grants and Contributions
Nonprofit Finance
October 29, 2019
Giving in the U.S. in 2020 will be different in many ways than previously—mainly because of campaigns, economic conditions, and tax law implications. Don'...
Read MoreAbout[Webinar Recording] Trends and Forecasts for Charitable Giving
Nonprofit Finance
October 08, 2019
What is an executive director? An executive director is “responsible for overseeing the administration, the program and the strategic plan of a nonprofit organization. Other...
Read MoreAboutHow an Executive Director Becomes a Financial Leader
Nonprofit Finance
September 27, 2019
Thousands of nonprofits have registered with their states in order to legally solicit donations... do you know what state requirements extend to your organization?Presented ...
Read MoreAbout[Webinar Recording] Fundraising Registration 101
Nonprofit Finance
May 10, 2019
Are you familiar with the Accounting Standards Update (ASU) 2016-14 issued by FASB? It’s a standard created to offer solutions to simplify and improve how a nonprofit organi...
Read MoreAbout​​​​​​​Lessons Learned from Implementing ASU 2016-14 – Functional Expenses
Nonprofit Finance
May 01, 2019
Did you know that certain nonprofits can legally opt out of paying state unemployment taxes? Do you understand who is benefiting from this tax exemption law? In this article...
Read MoreAbout​​​​​​​The True Story of Nonprofits and Taxes
Nonprofit Finance
November 08, 2018
With holidays on the horizon, this is the time for holiday shopping, family gatherings and ringing in the New Year. With so much on our plates, time can get away from us&...
Read MoreAboutExercise Your Nonprofit’s Tax Exemption for 2019
Nonprofit Finance
August 01, 2018
UST releases 2018 UI toolkit to help nonprofit organizations better understand unemployment insurance options and claims management best practices. UST, a program dedicated ...
Read MoreAboutNonprofit Toolkit Offers the Top Guides for Managing Unemployment
Nonprofit Finance
July 13, 2018
UST is giving 532 nonprofits $3,869,249 in cash back for their ability to reduce their anticpiated unemployment claims within the year. UST, a program dedicated to providing...
Read MoreAboutNonprofits Receive Over $3.8 Million in Cash Back Through UST’s Claims Management Services
Nonprofit Finance
June 26, 2018
UST helps 501(c)(3)s lower their unemployment costs & maintain HR compliance, providing resources to help refocus on mission objectives. UST, a program dedicated to ...
Read MoreAboutUST Nonprofit Members Utilized Over $1.1 Million in Cloud-Based HR Resources
Nonprofit Finance
June 20, 2018
UST helps 501(c)(3)s lower their unemployment costs & maintain HR compliance, providing resources to help refocus on mission...
Read MoreAboutUST Uncovers $2.8 Million in Potential Unemployment Claims Savings for 135 Nonprofits
Nonprofit Finance
May 31, 2018
UST helps 501(c)(3)s lower their unemployment costs & maintain HR compliance, providing resources to help...
Read MoreAbout70 Nonprofits Choose UST as Their Primary Nonprofit Workforce Solution
Nonprofit Finance
May 03, 2018
In an Effort to Provide More Robust and Readily Accessible HR and Unemployment Resources to the Nonprofit Sector, UST Launches a New ...
Read MoreAboutUST Launches New Website to Unveil New Branding & Nonprofit Programs
Nonprofit Finance
August 17, 2017
Utilizing State-Specific Unemployment Claims Administrators, Who Help Protest Unemployment Claims and Attend 100
Read MoreAboutNonprofits Experience $27.8 Million in Unemployment Claims Savings With UST Program
Nonprofit Finance
October 08, 2016
Working on a restricted budget isn’t easy. But you can take some simple cost-cutting measures to free up some more dollars for your mission. Here are UST’s top 8:1. Get disc...
Read MoreAbout8 Simple Nonprofit Cost Cutting Ideas
Nonprofit Finance
August 15, 2016
Sometimes the hardest part of being a nonprofit isn’t fulfilling your organization's mission — sometimes it’s just making sure there are enough supplies f...
Read MoreAboutFree Resources for Nonprofits

eBook Download Button

UST Video Banner Ad_Resources Page

GotoStage Webinar Channel