How to Create Your Nonprofit's Story - UST
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In our world of online communication, nonprofits and charities are able to share and show how their organization is making a significant impact on the communities they serve through inspiring stories. This can be a challenging and overwhelming task for nonprofit professionals—they feel the pressure to create inspiring, unique and emotional stories that will set them apart from other nonprofits.
In the beginning stages of telling your nonprofit’s story, you should start by telling your organization’s “origin story.” This gives you an opportunity to explain how your nonprofit came to exist. Where and when did the idea of your nonprofit begin? How did you get to where you are today? Being able to emphatically and confidently tell your origin story will make a significant impact when connecting with your donors and volunteers.
Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. While providing data on how a charity has impacted a community can be beneficial, people tend to give more when presented with a heartfelt story rather than data. Stories will help you express your mission to people who may know nothing about you or your cause. Statistics may offer some shock value, but statistics rarely get people to take action and donate to your cause.
If you and your nonprofit organization are doing things no one else is doing, it’s your job to make people aware by sharing your story. Tell your story in such a way that people won’t be able to forget it. Start by sharing how the community looked before your organization started and what the world looked like at the time. Then, touch on how the world looks now after you started this nonprofit journey. Maybe even share an example of how your nonprofit has positively impacted the community to help build your story. Using these types of examples makes your nonprofit more relatable—it allows for a more real connection and even empathy.
Empathy is also incredibly important when telling your organization’s story—there should be a moment when people see themselves or someone they know within your story. The more people can relate to your mission and your story to their own lives, the more likely they will be willing to engage and offer support to your organization.