The start of any new year should mark the start of a new you. And while most people have taken the time to make personal resolutions—like traveling more, exercising, or getting promoted—it’s just as essential for your nonprofit to create a game plan for new business tactics and recruitment strategies.
In order to attract, identify and retain leading employee candidates in the coming year, organizational leadership and HR personnel should focus on the following 3 talent management methods:
1. Embrace the age of technology and become an active online presence.
These days, you can’t solely rely on posting “wanted” ads on job boards and crossing your fingers the best-fit candidate will stumble upon your listing. Take advantage of social media platforms such as Facebook, LinkedIn and Twitter to promote your brand and personally connect with potential employees. And don’t be afraid to rely on your more reputable staff members with large networking circles. Putting yourself out there in a positive manner through multiple outlets can only better your chances of grabbing the attention of qualified job candidates.
2. Emphasize company culture, rather than merely focusing on resume checklist items.
Just because someone is a perfect match for a job position on paper, does not necessarily mean they are the right fit for your team. Defining and promoting your nonprofit’s culture will attract like-minded individuals with similar goals. Additionally, Millennials are more likely to engage with their work and their employees if the work culture fits with their career growth aspirations and personal life. When recruiting/onboarding new talent, be explicit about how their role specifically helps advance business objectives so they know their work matters.
3. Use data-driven research to cultivate the most effective hiring strategies.
It’s not uncommon for an organization to overestimate a new hire’s potential—based on job history and interviews—then later be surprised by a less-than-stellar performance. Taking the time to analyze which recruitment methods brought on the best candidates in the quickest, most efficient manner, and which methods retained your rock-star employees will help you continually strengthen your team and improve your hiring strategies. After all, people are drawn to organizations that are leaders in their sectors and respected by their employees.
Want to know what real nonprofit employees are saying contributes to their day-to-day happiness? Download your free copy of the 2015 Nonprofit Employee Engagement & Retention Report today!