Simply put, a nonprofit’s resources and funds are mainly geared toward mission advancement objectives. However, often limited by a small budget and team, nonprofit organizations need all the support they can get in order to develop internally and expand their reach within the nonprofit sector. This is where benchmarking comes into play.
Without the necessary research, a nonprofit may never realize it is operating below its potential or that it is a leader in its class.” –Brian J. Read, Lindquist Solutions
- Enables you to track historical trends and growth patterns of your nonprofit
- Allows you to identify strengths and weaknesses in your programs/employee performances
- Helps your executive team develop SMART goals and measure progress
- Readily compares your organization to the top-performing nonprofits
- Attracts interested donors, board members and committee members
- Expands your network of contacts for both fundraising and staff development purposes
Read the full Lindquist article here.