Through the Noise interviewed Robb Lee, Chief Marketing Officer of the American Society of Association Executives (ASAE), to uncover the significance of storytelling. Listen below or check out the full library of podcasts.
Podcast Description: This podcast focuses on the importance of story-telling, weeding out the bad ideas to focus on the good, and how even a great idea may come at the wrong time and miss the point.
ASAE is the association’s association and, as Robb Lee succinctly puts it, works to “represent the right of everyone to represent what’s important to them.” Their goal is help association professionals reach the highest levels of performance by connecting great ideas and great people. To learn more, visit ASAE’s website at www.asaecenter.org.