Every year there are hundreds of brand scandals initiated over social media. Whether it’s the lewd picture an American Airlines employee accidentally shared when responding to a customer on the brand’s Twitter* account, or the 14-year old Dutch girl who was arrested last week after issuing terrorist threats to another airline, these types of social media screw-ups (and scares) are highly publicized.
But what if one of your employees tweeted their way to unemployment? These 16 people did.
Not sure how to handle a sticky social media situation at your nonprofit? As a member of UST**, you have access to expert HR advice and resources. Sign in to http://www.thinkhr.com/hrhotline/login.php or call (925) 225-1100 to get help with your sticky situations today.
*In this rare case, the employee who accidentally tweeted the lewd image was not fired for their mistake. The company acknowledged that the employee had previously flagged an inappropriate tweet sent to the brand, and copied the link as per policy, before accidentally inserting the lewd link in the customer reply. They are currently reviewing their social media policy.
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